Speed and energy do the trick. J.J.Abrams' prequel/re-imagining of the STAR TREK franchise is so lively and moves so fast -- without undue confusion but with enough of the required spectacle to pop your eyes -- that it forces you to keep up and then pays off that effort with enormous entertainment.
TrustMovies came late to theatrical viewing of this early summer blockbuster, which opened the first week of May. By the time friends and I managed to find a mutually agreeable date to get together, the movie was, two months into its run, playing continuously in only a couple of NYC venues. Yet on the evening we viewed it, by the time the trailers had commenced, the entire theater had nearly sold out. Eight weeks into the run, this must be an exhibitor's dream come true. All four in our group -- whose tastes range from foreign/independent to mainstream to "I only go to the films that critics have told me are good" -- found the movie a lot of fun and as good an example of what we hope for in a summer blockbuster as any we'd seen in some time.