BRIGADE -- a next-generation publicity, digital marketing & creative agency -- announces its official launch. The three-man group presently handles traditional publicity and full-service digital campaigns for theatrical, television, home entertainment and video-on-demand releases as well as film festival and talent / filmmaker publicity strategy.
Currently working with more than a dozen film and TV distributors in various capacities, Brigade has an initial client list that includes Anchor Bay, CBS Television, Elephant Eye, Film Buff / Cinetic Rights Management, IFC Films, Lionsgate, MPI Media Group, Phase 4 Films, Relativity Films, Roadside Attractions, Screen Media, Sony Pictures Classics and Universal Pictures as well as a number of independently released films, filmmakers and talent.
Brigade's founders (who double as its three-man team) include marketing executive Tom Cunha, veteran publicist Adam Kersh, and social media strategist Jean McDowell. Collectively, they bring to their firm more than three decades of studio & agency experience.
BRIGADE will also be servicing clients from an integrated online/offline approach where applicable, executing comprehensive campaigns for entertainment-industry clientele by seamlessly fusing traditional tactics with new digital and social media channels. Headquartered in New York City, the firm has account executives and support staff in both New York and Los Angeles. All photos above are by Hailey Eber, courtesy of Brigade.
As Trust Movies readies this post, he does realize that it may seem as though he is recommending this new group. And so he is -- but no more than he would recommend any of the other fine publicists that he and his colleagues deal with. To a man (and just as often, a woman), they are all terrific "providers" of a service that we reviewers/critics/bloggers could hardly do without. Better yet, they all manage to have their "special" place in this universe -- with specific attitudes, interests and/or ideas that each seems to manage best of all. These firms/individuals include (in alphabetical order, of course):
Sidney Falco (and its staff)