Adopt NY -- a new initiative launched by Dog Habitat Rescue and Project Pet Inc. that will put New York at the forefront of animal rights and save the lives of local homeless animals -- has scheduled its first event, to be sponsored by Stella & Chewy’s (S&C), one of America’s leaders in high-quality freeze-dried and frozen pet foods, for this Sunday, July 1, from noon until 4pm in the bandshell at NYC's Tompkins Square Park (shown below), in Manhattan's East Village, between Avenues A and B and 7th through 10th Streets.
Adopt NY’s mission advocates a citywide no-kill policy and encourages local adoption of animals from the New York area. The organization also educates the public about the importance of rescuing and dispels negative stereotypes about shelter animals. Its adoption website, adoptny.org, showcases NYC adoptable rescue dogs and cats and make it easy for potential owners to connect to rescues. A series of adoption events, sponsored by Stella & Chewy’s, will be held throughout the NY Metro area. The first occurs this Sunday, July 1; the second will be in Brooklyn, late September. Both social and traditional media have been engaged to disseminate Adopt NY’s message.
In only three months since its inception in March, 2012, more than 30 local animal rescue organizations from across the five boroughs have joined Adopt NY. The program is currently growing -- and accepting new partners. In addition to its website, you can access Adopt NY via Facebook or Twitter.
For further event information, please contact: Laura Simms, lsimms@stellaandchewys.com, 917.848.8899
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