The Social Network, had a certain influence here, too.) Which is all by way of saying that when he saw the title of the new documentary WHY I'M NOT ON FACEBOOK, he knew he had to view it.
Brant Pinvidic, shown at left, seems like a cute, smart, energetic family man whose suspicions about Facebook are more than justified by the evidence he has amassed and then, along with his excellent lead editor and producer, Dean Shull, put together in such an intelligent, entertaining manner. The result is a film that will surprise you, even as it pulls you up short and makes you think, then think again.
Along the way we meet the real Winklevoss twins, along with some of the folk Facebook has helped make "famous" (like the Pink Lady, below). We also learn how Facebook has become the leading Job-Finder of modern times (as well as one of the main job losers, too: a product of how stupidly its users use it). Mr. Pinvidic is careful not to demonize Facebook -- as his evidence piles up, at times his movie threatens to become instead a commercial for the site -- and he even creates his own Facebook identity (who is Steve Steel?!).
The film is full of humor and fun, too. At one point, our narrator wonders, Would Jesus have been on Facebook? Oh, wait: He already is. As the director reaches the home stretch, his movie really takes off. He addresses the psychology of Facebook lovers, and by extension, the rest of us, too. His conclusion as to why Facebook has become so important so fast is extraordinarily on the mark, I think. I'll let you discover the explanation for yourself. (Hint: its simultaneous appeal to two of our most powerful emotions/needs.) That way you'll have to see the movie -- which is worth your time in every respect.
The documentary, just 77 minutes long and worth every one of them, will open via VOD this Tuesday, November 3. And maybe in select theaters, too? (That's what it says on the poster, top.). Any way you can see it, this one's a don't-miss experience.