The Blair Witch Project hang over Upper, and yet this is an infinitely better job of movie-making than was that now nearly 15-year-old crap-fest. The differ-ence? Blair Witch had a mammoth and very smart advertising campaign via the then newly burgeoning internet. The campaign was great; the movie not, but by the time many audiences realized this, their ticket money had already been scooped up into the coffers of the dis-tributors. It was an event, however, and so, in its way, is Upper, the director of which is said to be a fellow named Justin Cole (shown, sort of, at left).
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